Data Dashboard
General Stats
Population: Approximately 7,500 residents
Daily Population: Approximately 30,000 Visitors per Day
Annual Visitors: 4 to 5 million annual visitors to the Glen Canyon National Recreation Area
Regional Role: Major tourism hub serving northern Arizona, southern Utah, and the Navajo Nation
Major Attractions: Lake Powell, Horseshoe Bend, Antelope Canyon, and Glen Canyon National Recreation Area
Median Household Income: Approximately $88,826
Per Capita Income: Approximately $40,070
Retail Sales: Approximately $200.7 million annually
(Retail spending is supported not only by residents, but also by millions of annual visitors traveling through the region.)
Accommodation & Food Service Sales: Approximately $138.7 million annually
Labor Force Participation: 68.7% of residents age 16+ participate in the labor force
Median Home Value: Approximately $304,300
(Page offers comparatively affordable housing opportunities relative to many tourism-driven communities across Arizona and the Southwest.)
Homeownership Rate: Approximately 70%
Municipal Budget: Approximately $92 million total city budget with roughly $20 million dedicated to capital improvements
Airport Access: Page Municipal Airport provides commercial air service connecting Page to regional hubs including Phoenix
Strategic Location: Positioned within the Grand Circle tourism region near major destinations including Grand Canyon National Park, Zion National Park, and Bryce Canyon National Park
Tourism Economy: Tourism serves as the primary economic driver for the community, supporting lodging, dining, recreation, transportation, and retail sectors
Broadband & Technology: High broadband adoption with most households connected to high-speed internet services
Hotel Tax Revenue Forecast for FY26-FY27
- International visitation to Page continues showing recovery trends, particularly among Chinese, German, French, and Italian travelers
- Canadian visitation appears to be improving compared to earlier FY25/FY26 softness, especially among younger experience-driven travelers
- Domestic leisure travel demand has softened across several Southwest tourism markets, however Page continues outperforming many comparable regional destinations
- Page’s tourism economy remains more internationally driven than many Arizona communities due to globally recognized destinations such as Horseshoe Bend and Antelope Canyon
- FY24 and portions of FY25 reflected elevated post-pandemic “revenge travel” demand that created unusually strong tourism growth conditions nationwide
- Current tourism trends suggest a transition from post-pandemic surge conditions toward a more normalized international recovery cycle
- Long-term industry forecasts continue projecting international visitation growth toward historic highs by approximately 2028
- FY27 projections assume cautious stabilization and continued international recovery rather than continued outlier-level growth trends
April RevPAR YoY Percentage of Change
